The Stakes In Olympic Showdown Between Canada And The U.S. Are High, Because ‘Loser Keeps Bieber’

The most anticipated matchup of the Sochi Winter Olympics goes down today when the U.S. men’s hockey team faces off against Canada in the semifinals. Olympic gold, national pride and bragging rights are at stake in this epic matchup, but there is also one more consequence that is crucial. Loser keeps Justin Bieber. A Chicago billboard along the city’s Edens Expressway makes the game even more crucial because the loser of the game must keep Justin Bieber.

Dear U.S. hockey team, you are playing for your country, please don’t let us down.