GoPro released their HERO4 Session this week, and the power of great content and an incredible line-up of brand ambassadors took center stage. You couldn’t hit an extreme athlete’s Instagram or Twitter without catching a glimpse of them talking about the new GoPro and how great it is going to be. On top of that, it comes off as organic and you can actually tell how each of the athletes enjoy using the product. That is not easy to pull off in any respect, but they have done it.
The video features only footage captured from the new GoPro and the model boasts that it is 50% smaller and 40% lighter than other HERO4 models. A single button powers on the camera and starts recording automatically providing 1080p60 video and 8MP photo capture.
