Heineken recently debuted the Black Light STR Bottle. Inspired by the dimly lighted night club atmosphere, the Black Light STR Bottle illuminates on cue under a blacklight to reveal a hidden graphic of stars and streaks. Apparently while the company is looking for a new CMO, sh#t like this can fall through the cracks. Thoughts?
If anyone sees these out and about please take a picture and send to us at Cosby Sweaters so we can post.