Rob Gronkowski shills for many things, from Dunkin Donuts iced coffee to BodyArmor sports drinks. Now, he has his very own hot sauce.

Gronk’s Hot Sauce is being marketed by PLB Sports, the same company responsible for Gronk Flakes, a cereal that also improbably exists.

The bottles of Gronk sauce are being sold for about $3-4 according to Darren Rovell of ESPN. Per PLB’s website, the hot sauce is made from cayenne and habanero peppers.

The hot sauce will be available in the New England area but people outside the New England area who really, really love Rob Gronkowski can also order a bottle of Gronk’s Hot Sauce online.

Sure, marketing a hot sauce around Rob Gronkowski seems pretty random, especially compared to the infinitely more amusing sports-related hot sauce that was made in honor of Sacramento Kings player Nik “Sauce Castillo” Stauskas. Still, it’s hard to fault Gronk for slapping his name on a product that seems pretty unrelated to himself as a portion of each sale will go towards the Gronk Nation Youth Foundation.