And just when I was starting to recognize the last MLS logo, they go and do something like this. Today, the MLS unveiled a new logo on their official website and they did so with ridiculous detail. The logo actually looks pretty solid and it comes with a new vision, which I can’t tell if it is great or just plain sad:
“The new MLS crest embodies and represents the next phase of Major League Soccer’s vision to be among the best leagues in the world by 2022.”
WORDMARK: MLS stands for Major League Soccer.
SLASH: The slash refers to soccer’s speed and energy. The slash begins outside the perimeter and drives upward at a 45-degree angle to illustrate both the nonstop nature of our game and the rising trajectory of our league. It bisects the crest to create a “first half” and “second half.”
STARS: The three stars represent the pillars of our brand: For Club, For Country, For Community.
PERIMETER: The perimeter represents the lines that mark off the field of play.
FIRST HALF AND SECOND HALF: The first half contains MLS and the three stars. The second half is an open white space that brings you in and out of the MLS world.
Here are the club versions of the crest, as so elegantly put by the MLS:
As a sports fan, we wish the MLS the best of luck and it is hard to knock a league for trying to have a fresh start.
