Dutch soccer club AFC Ajax will be wearing new kits starting next season and the team wanted to find a creative way to present those new uniforms to their fans and players alike. The strategy they decided on was pretty creative and garnered some pretty amusing results.
The team installed some hidden cameras and had an undercover actor present a few players and the team’s manager with some ridiculous phony jerseys to see how they would react. As you can expect, they werent very happy.
This guy was especially horrified:
Fortunately for him (and his teammates), the real kits were presented soon afterwards and received a much warmer reaction.
[reddit]
