Over the past few months, the future of Tom Brady’s brands – the Brady Brand apparel company and the TB12 wellness brand – seemed to be a bit in question. But it sounds like he has made a pretty significant partnership for both brands.
On Tuesday morning, Tom Brady announced that he was merging his two brands with the iconic sportswear and shoe retailer NOBULL. As part of the deal, Brady will become the No. 2 shareholder in NOBULL, behind BodyArmor founder Mike Repole after he bought the company in 2022.
“Brady and Repole’s vision is for Nobull to become a complete wellness company, helping to provide the tools for those who strive to become better every day,” the press release explains. “From sneakers and apparel to nutrition, Nobull will be focused on all aspects of wellness.”
And it sounds like Brady is quite excited about the partnership.
“I think the piece that really resonates with me is our mindset and how we want to inspire others through action and through challenging them to be the best they can possibly be for themselves,” Brady told CNBC.
We’ll have to see what this new partnership means for all of the brands involved in the deal.
