Kobe Bryant is out for the remainder of the NBA Playoffs with a torn Achilles tendon, and Nike has done a phenomenal job launching a campaign entitled “You Showed Us.’ The campaign goes back throughout Kobe’s career and highlights his best moments with the tag-line “You Showed Us.” The payoff comes at the end when Nike asks Kobe: “Now, Show Us Again.” We have seen the print edition before and it is strong, but it is nearly impossible to not get chills when watching the 4 minute and 30 second video piece below.
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