The folks running the Hostess Snacks Twitter account are either fantastic at trolling, or need to move on from football to baseball.
Check out the Tweet (we have taken a screenshot just in case the original gets deleted) which Hostess Snacks posted on MLB’s opening day, featuring a couple of delicious looking Hostess cupcakes which were decorated like baseballs, but also the word “Touchdown” in big block letters directly below. 
If this was on purpose, they sure know how to create engagement. If this was on accident, they should probably stay away from sports moving forward.
It's here and we couldn't be filled with more sweet joy. #OpeningDay pic.twitter.com/YndEyEgQQa
— Hostess Snacks (@Hostess_Snacks) April 6, 2015
