Ad Age has release their top-10 ads of the year for viral pickup. Old Spice are the runaway winners with over 168 million views for their series of spots, but the big winner may have been the whole concept of ads going viral as ad age explains the overall growth in the space:
This year the top-10 ads of the year racked up a little more than 320 million views, compared to 196 million for the top 10 in 2009, a 63% increase. Driving the increase is more video consumption and more use of popular sharing tools on YouTube, Facebook and Twitter, not to mention outstanding creative and, in the case of Old Spice, an interactive element that inspired people to participate in the campaign.
Here’s the list:
| Campaign | Industry | Agency | 2010 Views* | Release Date | ||
|---|---|---|---|---|---|---|
| 1 | Old Spice – Responses | Health & Beauty | Wieden & Kennedy | 68,299,955 | 7/12/10 |  |
| 2 | Old Spice – Odor Blocker | Health & Beauty | Wieden & Kennedy | 41,633,251 | 3/31/10 |  |
| 3 | Doritos – Crash The Super Bowl 2010 | Packaged Food | Goodby Silverstein & Partners | 36,544,211 | 1/5/10 |  |
| 4 | Old Spice – The Man Your Man Could Smell Like | Health & Beauty | Wieden & Kennedy | 36,357,426 | 2/4/10 |  |
| 5 | Nike – Write the Future | Apparel & Accessories | Wieden & Kennedy | 35,219,072 | 5/15/10 |  |
| 6 | DC Shoes – Gymkhana Three | Apparel & Accessories | In-house | 22,684,962 | 8/24/10 |  |
| 7 | Old Spice – The Return of The Man Your Man Could Smell Like | Health & Beauty | Wieden & Kennedy | 22,437,071 | 6/29/10 |  |
| 8 | Pepsi – Oh Africa | Non-Alcoholic Beverages | N/A | 20,239,289 | 2/27/10 |  |
| 9 | Gillette – Perfect Length | Health & Beauty | Jack Morton | 18,505,753 | 6/19/10 |  |
| 10 | E-Trade – Super Bowl 2010 | Financial Services | Grey | 18,425,875 | 2/1/10 |  |
We’d give you links to the spots but you’ve already seen them.
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