Missouri unveiled their new fancy Nike uniforms during their annual Black & Gold game on Saturday. We have to give it to Nike, this seems like quite the improvement. I have zero fashion sense so I could be way off. Do you like?
Here is the official press release regarding the uniforms.
COLUMBIA, Mo. – Today the University of Missouri, in partnership with Nike, introduced a department wide brand and identity program as well as new team looks for football, men’s and women’s basketball, volleyball and soccer for the 2012-13 season.
During the unveiling, which took place at halftime during the Black & Gold Spring Game, student-athletes representing each of the five teams were on hand to model the new uniforms. While each uniform delivers optimal lightweight performance and protection, Nike worked closely with the athletic department staff to bring relevant elements of the school’s rich heritage into a distinguished, modern uniform design. Each uniform now incorporates consistent use of colors, logos, lettering and numbering.
“The University of Missouri brand is one that stands for pride, integrity, social responsibility and hard work but until now, our visual identity has been inconsistent across various sports,” said Don Barnes, Director of Equipment Operations. “With Nike’s help we have been able to develop brand guidelines that honor our traditions and also reinforce consistency across all athletics. It was important to keep the Tiger at the forefront while creating consistency across our colors, fonts and numbering and we take great pride in unveiling the first five teams today that embody these important changes.”
Through a decade-long partnership with Nike, the Mizzou athletic department was able to work with Nike designers on a special project to help bring the university’s brand values to the surface and create a color, font and logo palate that help reflect those values. This new identity system sets a foundation for all athletic communication including products, uniforms, fan gear and facilities for this generation and future generations. In addition to providing teams with a consistent appearance, Mizzou student-athletes will benefit from the continued innovation and unique performance advantages that the partnership with Nike will deliver. Throughout the project, equal attention was devoted to maintaining an appreciation for the traditions of the past, while positioning the athletics program for the future.
“Nike has a long standing partnership with the University of Missouri and we were honored to be asked to help elevate and refine their historic brand identity,” said Todd Van Horne, Nike’s Creative Director for Football. “We take great pride in giving athletes an advantage by providing them with cutting edge innovation as well as uniform designs that honor the school’s heritage. It has been a privilege to collaborate with this team to help develop a look that’s truly reflective of Mizzou tradition.”
Image via Yahoo Sports