Nike MAG Auction

The auction for the Nike MAG shoes is over and the results are in. The event, sponsored by Nike and The Michael J. Fox Foundation for Parkinson’s Research raised a total of $11,390,381,10. The auction sold 1,500 of the sneaker over a 10-day period and grossed $5,695,190.53 before co-founder of Google, Sergey Brin, personally matched the proceeds. Below is is a day-by-day breakdown of the money raised.

Total amount raised per day:

Day 1 = $911,927.34
Day 2 = $647,539.91
Day 3 = $554,120.31
Day 4 = $508,077.50
Day 5 = $511,112.10
Day 6 = $492,481.97
Day 7 = $488,076.90
Day 8 = $499,851.16
Day 9 = $511,479.82
Day 10 = $570,523.52

Total = $5,695,190.53

[via: Highsnobiety]