Reality superstar Kim Kardashian has turned her apparel and underwear company SKIMS into an absolutely massive and prestigious brand over the past few years, and the company has now received a pretty significant partner: the WNBA.
On Monday, Kim Kardashian announced the news that SKIMS will be partnering with the WNBA this season, becoming the official underwear of the WNBA.
As part of the partnership, SKIMS rolled out some promotions with some of the league’s biggest stars.
As the official underwear of the @WNBA, SKIMS is as comfortable as it gets. Just in time for the season tip-off Candace Parker, Cameron Brink, Kelsey Plum, Dijonai Carrington, and Skylar Diggins-Smith sport our Fits Everybody collection. pic.twitter.com/bu2DaBMOvB
— Kim Kardashian (@KimKardashian) May 13, 2024
“As the official underwear of the @WNBA, SKIMS is as comfortable as it gets. Just in time for the season tip-off Candace Parker, Cameron Brink, Kelsey Plum, Dijonai Carrington, and Skylar Diggins-Smith sport our Fits Everybody collection,” Kardashian said in a post on X, the social media website that was formerly known as Twitter.
Obviously, it’s pretty significant news that Kardashian’s brand is partnering with the WNBA as she is actively choosing to invest in women’s sports, and it led to a lot of reactions on social media as a result.
Wow. I love this. Personally, this feels powerful, strong, and sexy without feeling like these woman are being sexualized.
I think we are seeing the beginning of a new era of women’s sports marketing. https://t.co/sQnOGramDF
— Haley Rosen (@HaleyRosen) May 13, 2024
Whomever is doing marketing for Skims and Good American is a genius https://t.co/qpciQklPpO
— Dunksothersista (@dunksothersista) May 14, 2024
Investing in women's sports. https://t.co/IWKH7zdFNw
— Paloma Villicana (@PalomaFOX5News) May 13, 2024
skims marketing really doesn’t miss https://t.co/oZ1Mo6o6Rh
— MNP (@wewantMor_) May 13, 2024
Kim went 5/5 here https://t.co/zADeFxeZUk
— ︎⃕⃔ (@jaealxndr) May 14, 2024
Greatest marketing for the W https://t.co/PUiPSAvMDv
— 🌟Champ Vyber🌟 (@Champ_Vyber) May 14, 2024
This is not the first time that Kardashian and SKIMS have partnered with some major sports stars. SKIMS previously partnered with San Francisco 49ers star Nick Bosa, international soccer superstar Neymar Jr., and Oklahoma City Thunder star Shai Gilgeous-Alexander to launch the company’s new men’s line.
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