J.J. Watt’s face is seemingly everywhere this NFL season, from nearly every single highlight reel to nearly every single commercial break.

In a new spot for Bose that is scheduled to debut on Sunday, Watt gets some help advertising for the brand’s wireless speakers from the Zac Brown Band.

Poor Watt’s locker takes a beating though.

The connection between watt and the Zac Brown Band isn’t coincidental. Watt is a pretty big fan of the band and he even “tackled” some “random dude” who “randomly decided to rush onto the stage at one of the band’s concerts” earlier this summer.

[For the Win]