I’ve heard it rains quite a bit in Seattle, but had I known it rained straight cash I probably would have moved out there quite some time ago. During last night’s Mariners game, dollar bills were dropped from the sky and floated down upon Safeco Field, much to the delight of fans in attendance.
The sudden currency rainshower was apparently a promotional stunt by a website that organizes “fun run” road races, 5ktailgate.com:
From the site’s “who we are” section:
The inspiration for 5KTailgate derived from our desire to combine the fun atmosphere of a color run with the amazing energy people bring to celebrate their home team at sporting events.
By setting up 3.1 miles of a laid back version of a 5k race filled with your teams colored powder, lots of laughs, and ending with all your friends and fellow fans. While celebrating the day before a big game in a huge fan filled tailgate you will enojoy pumped up music, amazing local food and ice cold beers.
The website dropped $6,000 in singles, and apparently the marketing plan worked seeing as how their website crashed thanks to the increased web traffic. I guess it’s better to have a publicity stunt work too well than not at all?
Rain dance, y’all.
About Pete Blackburn