Pampers Pooface from Saatchi & Saatchi London on Vimeo.
Whomever had this idea over at Saatchi & Saatchi deserves a raise, and quite a large one at this. I can only imagine pitching it to the client for the first time though, which may have led to a few poo faces in the meeting room. Luckily, Pampers accepted and trusted their creative agency, and this gem was born.
