This ad has been airing all the time for about 6 weeks, and it really bothers me. Don’t get me wrong, I love the idea for it and I think it’s a funny little story. But here’s the problem: It’s in the past tense. The whole time the narrator is talking about stuff her town did, and it hasn’t even happened yet. Citi loses some credibility in my book by trying to convince us this is something people do with their “thank you points” when they’re telling a story that’s obviously made up. Now I have to rethink my whole stance on their rock climbing commercial.
http://www.youtube.com/watch?v=WpQ5Ew3YnKs&feature=player_embedded
Check out my blog “37 seconds of sports and other stuff i care about” at lucidsportsfan.com, and follow me on twitter @LucidSportsFan.
The Citibank “Londonize” commercial is just a big fat lie
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About Mark Vandeusen
Recent Posts
Rockets coach calls team out after collapse
"Grow up."
Jets buzzing after making three picks in first round
"And any time you can bring guys with a winning background on your team, that only helps the morale of your team."
Suns blast referees after loss
"It's a man's game."
Kentucky Governor ‘losing confidence’ in UK
"I hope students, faculty, trustees and the community attend this week's board meetings and ask the tough questions that should be answered."
Victory Wembanyama first ever unanimous DPOY
"But I'm super, super happy to win this award and actually super proud to be the first-ever unanimous."
Victor Wembanyama dominant in playoff debut
"Everybody was ready."