In a familiar move, Tim Riley and the folks at Activision used Eminem to get a few million extra views on their latest Call of Duty: Ghosts Multiplayer Reveal Trailer. As someone has been through the process of licensing tracks from artists in the video game world, this one wasn’t cheap. Solid marketing move, and it will pay off in views.
In Familiar Move, Eminem Debuts New Track in Latest Call of Duty Trailer
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