Over the past several months, there has been a lot of uncertainty about the status of Tom Brady’s various businesses as his wellness company, TB12, and his apparel line, Brady Brand, appeared to be in the midst of some changes. And now we know what those changes are.
According to an announcement on Tuesday, Tom Brady has struck a deal with apparel company NOBULL to merge both TB12 and Brady Brand into NOBULL, which will retain the same company name. Brady will now become NOBULL’s second-largest shareholder after BodyArmor founder Mike Repole, who bought the company in 2023.
“It was kind of a no-brainer for me,” Brady said on Tuesday’s Front Office Sports Today podcast. “When I retired from playing, I had much more intention to focus on the business things I had going on, and this [merger] was step number one.”
With the move, NOBULL is now aiming to become a “complete wellness company” that offers footwear, apparel, and nutrition. Adding TB12 to the brand would help accomplish this mission, as the brand sells supplements, protein powders, electrolyte powders, and equipment.
Obviously, this was a pretty significant announcement for Brady, and the NFL world had a lot to say about it on social media.
Huge deal involving well known @StJohnsBBall donor Mike Repole https://t.co/YS01CAjyhd
— Adam Zagoria (@AdamZagoria) January 30, 2024
Given how hard he's worked to build it up, I'd be surprised if Brady agrees to anything that makes his name and brand less visible in his business ventures. https://t.co/4pQV8PIBBp
— Greg Auman (@gregauman) January 30, 2024
Tom getting to do what Kobe wanted to do in retirement 🥺 https://t.co/Wf14s29yi9
— Soufside ❌al Popovich ⁶𓅓 𝟜:𝟜𝟜 (@Mali_Mal) January 30, 2024
Wonder if Mac Jones will keep his sponsorship through the merger https://t.co/NlVSF4UmN5
— Gerg (@ollergin) January 30, 2024
This sounds like Brady realizing the TB12 brand wasn’t a money maker https://t.co/39JG9D6aLt
— I Got Canceled By The Culture🍷🇨🇲 (@Ndinsanity) January 30, 2024
This is MAJORRRRRR!! With the partnership with the NFL already too Yeaa this gonna be something https://t.co/QQ0a6MnG98
— Michael Seabrook Jr (@mikeseabrookjr) January 30, 2024
I think this dude is going to make so much money post career that the announcing gig may not even be a FT thing in a few yrs https://t.co/XiL5HRkGmm
— 👺🐉🐅 (@Y____Y____S) January 30, 2024
It will certainly be interesting to see what NOBULL becomes after this merger.
