If you didn’t already know, today is International Pillow Fight Day. In nearly 100 cities across the globe, people will gather in public places to pummel each other with pillows. The event is part of the “urban playground movement.” According to one group responsible for organizing Pillow Fight 2011, the objective of the “urban playground movement” is to create “unique happenings in public space.” The goal of the group is to make these “unique happenings” become “a significant part of popular culture, partially replacing passive, non-social consumption experiences like watching television, and consciously celebrating public spaces in our cities as our ‘urban living rooms.’”
[via: Pillow Fight Day 2011]