The last thing that we expected Under Armour was to move away from their football ads, but they did so and it appears to be working. The latest spot from Under Armour features a little-known ballerina (Misty Copeland) who is doing her thing while a voice-over recites a rejection letter she received a ways back from a ballet academy. In two days the ad has amassed over 500,000 views on YouTube and has 1,079 likes and only 19 down-votes.
Kudos to U.A. for making this leap.
