Crowne Plaza® Hotels & Resorts have hitched their wagon to Rickie Fowler in order to help launch the latest round of “The Big Win” promotion from its hotel rewards program, IHG® Rewards Club. “The Big Win” videos deliver personalized content and tips from Fowler on how business travelers can make their next business trip, and round of golf, a success. Solid idea, and we respect the promotion. The best part, however, for us is the blooper reel of Rickie Fowler. Who says he doesn’t have a sense of humor?
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