Former President Donald Trump speaks during the Lincoln Dinner on Friday, July 28, 2023, at the Iowa Events Center in Des Moines. Syndication: USA TODAY

Former president Donald Trump is crushing his Republican rivals in pursuit of the party’s presidential nomination in 2024.

He’s done so with a light campaign schedule and refusing to participate in any of the party’s scheduled debates.

But his team reportedly has an increasingly not-so-secret weapon in their arsenal: Showcasing Trump at major sporting events.

As the Associated Press noted in a recent report, crowds of adoring fans chanted “We want Trump!” when he arrived at South Carolina’s annual Palmetto Bowl at Williams-Brice Stadium.

It was “much of the same” at UFC 296 in New York ,when he entered Madison Square Garden “like he was one of the fighters,” according to the Associated Press.

“It’s a strategy that, aides say, puts him in front of potential voters who may not closely follow politics or engage with traditional news sources,” the Associated Press reported. “And it is part of a broader effort to expand Trump’s appeal with young people and minority voters, particularly Latino and Black men, that the campaign hopes to win over in greater numbers after gains in 2020. UFC’s fanbase in particular is overwhelmingly male.”

Trump hopes to unseat President Joe Biden in a rematch of their 2020 election. Trump, without evidence, has claimed that Biden stole that election.

[Associated Press]