Colin Kaepernick and Nike made a lot of waves over the years partnering on advertising and social justice campaigns.
The former San Francisco 49ers quarterback and the sports apparel giant are back together again, this time launching a new clothing and apparel collection that promotes Kaepernick’s legacy.
London-based artist Joy Yamusangie is collaborating with the former NFL quarterback to illustrate his transition from football player to a social activist on a limited-edition T-shirt.
The regular shirt will sell for $50 and a hoodie version will cost $80 on Nike’s website.
Yamusangie said in a release that he finds inspiration in painting to showcase the “duality of everyday life in the UK and their African Heritage.“
“Colin Kaepernick is a man of the people. Over the years, he’s proved his devotion to social change through sports, education, and equality. This product capsule serves as a reminder and an invitation to push toward an equitable future,” Nike officials said. “The imagery of the photoshoot represents the visual symbolism chosen by artist Joy Yamusangie. Each illustration carries its own significance that reflects Kaepernick’s journey as an athlete, philanthropist, and activist. Colin surrounds himself with elements of youthfulness, revolution, hope, community, and ambition.”
The tagline for the campaign is “Believe in something. Even if it means sacrificing everything.”