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Bud Light has received a lot of backlash in recent months after the iconic tailgate beer brand partnered with popular transgender influencer Dylan Mulvaney. As a result of the partnership, conservatives across the country began boycotting the popular beer brand, and now it seems that those boycotts are affecting more than just the company’s bottom line.

On Thursday, Bud Light parent company Anheuser-Busch announced that it has been forced to lay off hundreds of the company’s employees, saying that the layoffs “will simplify and reduce layers within its organization.”

“Today we took the very difficult but necessary decision to eliminate a number of positions across our corporate organization,” said Anheuser-Busch CEO Brendan Whitworth in a statement to CNN. “While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success.”

It’s pretty horrible news for a brand that was America’s best-selling beer brand for the past two decades, and it led to plenty of reactions on social media as a result.

It’s worth noting that Anheuser-Busch claims the layoffs will not include any of the company’s frontline staff such as brewery and warehouse staff, drivers, and field sales, among others.” Instead, it appears to be a corporate layoff.

[CNN]