On Thursday, New York Jets fans paid actual money to fly a banner over the Patriots training camp that read “CHEATERS LOOK UP! @JETSFANMEDIA”.

Banner flying over #Patriots practice: "Cheaters look up! @jetsfanmedia"

A photo posted by @benvolin on Jul 30, 2015 at 7:24am PDT

Of course, Patriots fans couldn’t take that shot from their divisional rivals without mounting some sort of response. So, on Friday, a New England aerial advertising agency flew their own banner over the Patriots’ practice that read “NEW ENGLAND AERIAL ADS SUPPORTS TOM BRADY GO PATS.”



Still, there has to be some way to pass the time between now and the start of the season and this seems as good a way as any. Even Patriots wide receiver Julian Edelman seemed to find the whole thing to be pretty amusing:

“It’s pretty funny, actually, to see those type of things. It’s awesome to hear the fans, how they support everything. Ultimately, our minds are on just trying to get in here and get to work and mold our team. So, that’s what we’re thinking about.”