The publicity blitz for the Entourage movie is reaching a fever pitch as some key cast members from the movie showed up for Game 4 of the Eastern Conference Finals between the Cleveland Cavaliers and the Atlanta Hawks.

Kevin Connolly, Adrian Grenier, Jerry Ferrara and Kevin Dillon showed up to pal around with Chuck, Kenny and the NBA on TNT crew. They looked adorable.

The Entourage cast has not been shy about utilizing sports stars for promoting their movie. The stars of the movie recently screened the film for the Seattle Seahawks and participated in catching drills at the Seahawks’ training facility. The movie itself also features a whole cavalcade of athlete appearances ranging from Ronda Rousey to Tom Brady, Julian Edelman, Rob Gronkowski, Russell Wilson and Baron Davis (to name a few).

Considering that the Entourage TV show also made a point to have many athletes guest-star on the program, having the cast show up at random sporting events makes all the sense in the cross-promotional branding world.

[NBA on TNT]