Tom Brady may be facing a suspension for his role in Deflategate but the Patriots quarterback still has plenty of supporters within the New England area.

One such supporter, Chuck Horne, owns the Eagle Brook Saloon in Norfolk, Massachusetts and Horne decided that he’d make his allegiance to Brady clear through his work. Horne asked a microbrewery to supply him with a blonde IPA and he promptly called it the ‘Free Brady Blonde IPA’ upon its arrival to his bar.

As if the reference wasn’t clear enough, Horne also included the following description for the beer:

A wrong has been committed, and we as Patriots fans want to support Tom Brady,” the description on the saloon’s menu reads. The bar promises that one dollar from each sale will be donated to a charity of Brady’s choice.

Despite the fact that the ‘Free Brady’ beer costs $6.75, Horne has experienced brisk sales of his new IPA. He claims that he’s sold over 500 glasses of the pro-Brady beverage in six days.

Not bad for a little supportive branding.


Image via the Eagle Brook Saloon Facebook Page.