The ECHL’s Rapid City Rush minor league hockey team will be hosting one of the more creative promotions you will see this week, and the focus is none other than Dr. Seuss.

The team will not only be holding a book drive at the game, but they will also be rocking the below Dr. Seuss sweaters.

The promotion is for their game on February 28th and if fans bring a new or gently used book to the game to donate to a local charity they get $5 off of a game ticket.

You can read more about the promotion on the team’s official website.

[H/T Darren Rovell]