After Jordan’s “RE2PECT” ad and Gatorade’s recent tribute, you’ve probably had it with commercials bidding Derek Jeter farewell. But this spot from Sully’s Brand, a popular sports clothing company in Boston, is juuuuust slightly different from the rest of the pack. Even NESN, the Red Sox-owned regional network, decided that it was too much for TV and banned it from their airways.

Sully’s owner, Chris Wrenn, says it was done “all in good fun” but acknowledged that his lack of RE2SPECT has ruffled some feathers. I bet Keith Olbermann liked it, though.