FOX is launching an odd campaign this football season centering on a world in which NFL on FOX does not exist. Fourth quarter viewers of Sunday’s Chargers-Niners preseason game were treated, or unfortunately subjected, to a Spanish soap opera commercial featuring Joe Buck and Troy Aikman.

The unusual piece continues a horrific trend by the network to dumb down their material in an effort to make things as cheesy and football-irrelevant as possible. The NFL on FOX pregame show has become nearly unbearable to watch.

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[For the Win, FOX Sports]