If you aren’t inspired by this commercial you have a heart, but that heart is made out of stone and coal.

This extremely well done TV spot was released by Samsung and the Paralympic games, and we hope there are more to come. The campaign which will continue through the games is entitled “What’s Your Problem? Sport Doesn’t Care”, which emphasizes the fact that in the eyes of sport there is no ability or disability, all that matters is the energy and determination of the athlete.