Shaquille O’Neal is entering a very saturated market as Page Six announced today that the big fella will be launching his own line of Shaq branded vodka which will be called “Luv Shaq.” Given the latest health trends, ‘Luv Shaq’ will be sugar and gluten free, which of course makes it healthy? The vodka will reportedly be coconut flavor and of course the bottle will feature a picture of Shaq with none other than giant wings on his back.

Drew Adelman’s company Devotion Vodka will be producing the adult beverage and said that it will compete with Diddy’s ‘Ciroc,’ but will be listed at a “more competitive price.”