The folks at NIKE are doing a great job at keeping basketball fans satiated during the lock-out especially with their new ad campaign entitled, “Basketball Never Stops.”  Their latest ad features a wide array of influential folks in the basketball space, and out. The ad features Kevin Durant and his backpack, Amare Stoudemire, Dirk Nowitzki, LeBron James, Duke college basketball head coach Mike Krzyzewski, Roc Nation’s J.Cole and Questlove of The Legendary Roots Crew.  The message is simple, NIKE celebrates all athletes unrelenting passion and dedication to the game of basketball.

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