Today’s television is a pretty lame piece of hardware, but it does its job damn well. Soon your television set will become an integrated part of your purchasing habits and data-driven consumption. The people at Syzygy Lab have put together GOAB, a TV experience project that incorporates some of the latest trends in video delivery and interactivity to show how your TV’s role may change in the future. Well done. I’m not a fan of the music though.

NOTE: Now that I watch this video again it seems like a glorified advertisement for the iPad.

[via: Syzygy Lab]