After several teasers Starring Kobe Bryant, Bruce Willis, Danny Trejo and Kanye West the full featurette is out. Love the tongue and cheek style they took. Best example:
Kobe – Will there be a lot of closeups of the shoes?
Rodriguez – Product placement means a bigger budget, a bigger budget means bigger explosions.
Way to own that you’re selling out and just be awesome about it. Enjoy Kobe Bryant is The Black Mamba:
I wasn’t a Kobe fan before this and I won’t be one now but I tip my hat to Nike Basketball for a very cool campaign.
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