You’ve been living under a rock if you have not seen the lovely Kate Upton bouncing around on horses or slipping nude out of baths while promoting Game of War. The mobile game reportedly had an insane $40 million advertising budget and appears to be using every single cent of it on Upton’s bombardment of social media and TV.

And it’s starting to piss people off. Check out some for the best Twitter reactions to the unbelievable amount of ads: