With the Canadiens getting set to open their playoff series against their storied rivals, the Boston Bruins, tomorrow, one food store near Montreal is taking all the necessary steps to fully support their favorite hockey team.

For Fine & Fûtés, a gourmet food shop in Canada, that process apparently includes plastering the Habs’ logo over every case and bottle of Samuel Adams’ Boston Lager for sale in the store. It’s a pretty humorous and playful jab in anticipation of what will likely be one of this year’s most intense and entertaining playoff series.

Even as a Bruins fan, I have to respect the effort here.