LeBronThe dawn of a new year means that the free agency bonanza of Summer 2014 is a scant seven months away. Of course, the potential big ticket item this coming off season is LeBron James, who could opt out of the remainder of his contract with the Miami Heat, and take his talents elsewhere. That “elsewhere” could be Cleveland — the city he famously ditched — where fans have done a 180-degree turn from the jersey burning ceremonies of 2010, to outright begging for their home-grown star to come back.

A group called Come Home LeBron is leading the charge to win back King James, and has launched a three-pronged attack consisting of t-shirts, billboards (one is scheduled to go up today, another in February), and shopping mall signs (see above) in hopes it will do the trick.