Kyle KinaneBack in January, comedian Kyle Kinane tweeted out a comment criticizing Pace’s ultra-macho ad campaign for Picante salsa. Over the holiday weekend, Kinane realized his tweet had been favorited by the account @Pace_Foods (since deleted), which meant that the account was a spam bot that would reply with the same standard sentence to any tweet mentioning Pace products.

This sent Kinane down a rabbit hole of epic twitter trolling, eventually leading to blackmail attempts, and a response from Campbell Soup Company, which claimed that the account Kinane was trolling wasn’t an official Pace Brands account. Still, the entire exchange is one for the social media history books. Warning: it’s very long, and gets vulgar, but it’s very much worth your time.