It’s hard to imagine a single billboard lasting for seven years in New York City, but that’s exactly what has happened with this NFL billboard promoting the season opener from 2006. The giant advertisement hypes the Steelers-Dolphins season kickoff from the Paul Tagliabue NFL era as well as performances from Diddy & Rascal Flatts! Can’t wait!


It’s possible that this NFL ad could have been hidden underneath an ad that was recently taken down, but we’d like to think that this bad boy has willed itself into surviving in the Big Apple for over a half decade.