Facebook made headlines Thursday when they announced that they would soon be incorporating video into Instagram, the photo sharing app that Facebook acquired for $1 billion last year.
Here’s a portion of the announcement made by Instagram co-founder, Kevin Systrom:
Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life. Until now these stories have been missing from Instagram.
Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.
You’ll also find that we’ve added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover image so your videos are beautiful even when they’re not playing.
You can read the full announcement here.