The AP recently released a video in which it details ‘the second screen experience’ — combining TV and mobile devices — and how it has permeated the sports world like no other. The idea is one which advertisers and marketers have been preparing for over the past few years, so it comes as no surprise or grand revelation. However, the video does an incredibly nice job of laying out the market and incredible second screen growth and room for growth. I can’t remember the last time when I was at home watching a game in which I wasn’t checking Twitter, Facebook, or another sports app to get live commentary and share-able content from peers and professionals.
Thanks to the good folks at Fang’s Bites for unearthing the video.