H&M locations in New York City, Los Angeles, and San Francisco will soon all have 11-foot statues of David Beckham in front of their stores. Women are going to love this, and men are going to be jealous most likely of the modern day ‘David’ statue. H&M is pulling out all the stops with this gimmick, and we have no doubt it will work. No word yet regarding Michaelangelo’s thoughts on the statue.
According to WWD:
As part of the campaign, those who Instagram a photo of a Beckham statue with the hashtag #HMBeckham will be eligible for several prizes, including 10 mini statues of Beckham, a pair of underwear signed by him and a $1,000 shopping spree at H&M (presumably to stock up on more Beckham merch). The statues will live on beyond this weekend, though: from Aug. 20 to Aug. 31, they will be displayed at H&M stores in the three cities.