Culture, NBA

Ben & Jerry’s Launches Linsanity Flavored Ice Cream

Even though LeBron James showed the world that Jeremy Lin is in fact human last night, the Linsanity continues. Vermont based ice cream behemoth Ben & Jerry’s launched a “Taste of Linsanity” flavor at its Harvard Square location. The flavor has been popular, but wasn’t without come controversy.


The fresh waffle cookie ingredient replaces initial batches of the ice cream flavor that included “fortune cookie pieces” mixed in with the ice cream, Ryan Midden, Ben & Jerry’s general manager for Boston and Cambridge said by phone today

“There seemed to be a bit of an initial backlash about it, but we obviously weren’t looking to offend anybody and the majority of the feedback about it has been positive,” he said.

Midden said the primary reason for changing the cookie ingredient was because “a couple of [pints] got returned because the cookies got so soggy.”