Today Amazon launched MYHABIT (, a private fashion sale site that will directly compete against Gilt Groupe and RueLala. MYHABIT offers instant membership, fast, free shipping and free returns in the U.S. The site gives shoppers 360-video shots of products worn by models and high-end photography. Merchandise is offered up to 60% off retail from designer and boutique brands.

Sale events start each day at 9AM PT and last 72 hours. Currently they offer women’s, men’s, children’s fashion, and accessories.

You can login to MYHABIT using your existing Amazon account.

[via: WSJ]