In 2015 Eminem X Carhartt Air Jordan 4s were sold for an average price of $22,755 and the crew at Crep Protect decided to dunk pair of the uber expensive sneakers in a tub of ooey gooey, melted M&M’s.

The pair of highly coveted Jordans were then cleaned with Crep Protect’s Cure product and they came out looking sparkly new.

While the promotional video gave sneakerheads an idea of the power of their product, Crep Protect probably also gave them heart attacks from witnessing such a horrific act to the pair of grails.