The Memphis Grizzlies social media and marketing folks deserve a nice little pat on their back for their quick work on Thursday. The Grizzlies took note of Kanye West releasing his album artwork for his upcoming album “The Life of Pablo” and decided to drop their own Grizzlies related album cover. Their Tweet coincided perfectly with Kanye West (and TIDAL’s) live stream of the album which had Twitter on fire.


Well played, Grizz folks.