browns new unis front

The Cleveland Browns unveiled their brand new uniforms to huge fanfare on Tuesday and they certainly look like Cleveland Browns uniforms.

cleveland back

Like the team’s much-hyped logo redesign from earlier this year, the uniforms are still orange (although it’s that brighter orange that “matches the passion of the Dawg Pound“), brown and white although there are some nice details that differentiate the new design from the previous ones such as the idea to stitch Dawg Pound onto the inside of the collar, the bold placement of Cleveland across the front of the jersey and the decision to have “BROWNS” run up the side of the pant.

I guess they look fine? No one is going to call this a massive, revolutionary rebranding (except the Browns PR department) but the Browns have long prided themselves on their traditions so perhaps this is as bold as any redesign was likely to be.