Advertising on YouTube can definitely be a challenge for marketers. If you’re like me, you typically only watch the first five mandatory seconds of optional YouTube advertisements before clicking on to the video that you intended to watch. That means advertisers typically only have five seconds to capture your attention and get their products or services into your head.

Well, GEICO has found a genius loophole.

I don’t want to spoil the surprise for you, so just go ahead and watch the video above, which was released last week as a pre-video advertisement on YouTube. I’d say the chances of you making it through the entire thing are pretty high.

Advantage: GEICO.